Wednesday, 14 January 2015

Mice Net and Mice Magazine



Tourism and business sectors are two most important sectors for a country. These two sectors in composition contribute a big share in growth of nation’s economy. Australia, tourism department contributes a really big share to nation’s economy. And tourism itself brings a huge business. 15 years from now, in 2000, an initiative was taken and Mice net came into existence. It not only offered a potential print platform but an effective online platform as well to all the buyers. This initiative was taken in order to help buyers to remain informed and for tourism-organizations and operators to generate business. A bi-monthly magazine known as Mice Magazine is Australia’s leading publication. This magazine has been proved so purposeful for the Australian business events community.

Mice Net actually provides a balanced and an informative editorial contents. These contents include content-rich destination reports and signature case studies. These contents are offered for the business tourism sector, actually to provide planners with real-life events from which to draw ideas and inspiration. There is a systemic approach and an Editorial Advisory Board is made up This Board consists of key industry figures. They ensure that the magazine has contents focusing on the pulse of new trends and issues. This magazine has been awarded with number of industry awards for excellence. The magazine and online website, both, offers a wide platform, to advertise as well.

Such an interactive digital format for promoting new ideas, creative thoughts has become really popular because through this tourism-business-organizations can make brands and destinations come alive! In true sense, this initiative has been a greater level of interactivity for many. It has offered an additional digital content for buyers, for subscribers. Subscribing is very simple, by using internet and accessing online website, filling up few details people can subscribe to Mice Net. People can gather many information and details about destinations, hotels, resorts or accommodation options. They can gather information regarding other facilities, leisure activities and amenities offered by tourism organizations and for business people who are travelers as well would love knowing business ideas from organizations, other interested people as well.

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