Australia has been favorite holiday-destination country. Endless assortment and multiplicity is its biggest strength to attract national and international tourists. Tourism sector has contributed a great share in nation’s economic growth and still is doing. Similar, business industry in country has contributed a handsome share in nation’s economic growth. And the composition of both, tourism and business sector have gained great achievements. There are several travel organizations and operators those are generating business. And they always needed a potential platform to promote their services and innovative ideas as well. ‘Mice net’ has initiated to offer a prospective print and online platform for buyers 14 years ago. This initiative was taken for buyers to remain informed and for tourism organizations and operators to generate business. A web-portal and magazine is available in respectively, online and print form for promoters and business people to promote their services, businesses and ideas with other interested personals. Mice Magazine is a leading magazine in Australia. It is bi-monthly publication initiated especially for the business events community in Australia. This web-portal and magazine provide the business tourism sector with balanced and informative editorial content. The content includes content-rich destination reports and signature case studies. These contents actually provide planners with real-life events from which to draw ideas and inspiration. The magazine is updated, maintained by an Editorial Advisory Board. This board consists of key industry figures and personalities. They ensure the magazine has contents focusing on the recent trends and issues.
As the magazine has won a number of industry awards for excellence, it is also available online to offer an interactive digital format. This format is able to make brands and destinations come alive, what all people need it to simply click a mouse-button. This web-portal and magazine has marked and reached up to a greater level of interactivity and additional digital content for subscribers. Subscribing is easy and simple. It is a beneficial initiative for people who are working or dealing in business of travel industry. It is beneficial for people who have innovative and creative ideas to implement in order to offer great opportunities in sector.
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